TriggerPoint
— IDENTITY
TriggerPoint
Packaging Update
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
BRAND
ROLE
Art Direction, Design, Motion Graphics
OVERVIEW
H3-Imagination will often carry us to worlds that never were. But without it we go nowhere.
TriggerPoint’s GRID has become the most recognizable foam roller on the market largely due to it’s unique design and exceptional effectiveness as a soft tissue therapy product. As the retail demand for the GRID continued to grow, it became apparent that the poor packaging presentation would be overshadowed by similar products in an increasingly crowded marketplace.
Previous Packaging
— 01
PLANNING
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Grid Foam Roller Update – Version 1
The final designs were tremendously well received by our entire company as well as all outside retail partners. Our design was able to re-establish TriggerPoint’s GRID as the premium foam roller on the market. The product diagrams and simple iconography served to draw attention to the product’s unique design as well as all the effort and research that was put into engineering process. The simple, yet bold branding paired well with consumer friendly marketing content that I produced directly from the many conversations I’ve had with our customer base.
— 02
Modifications
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Grid Foam Roller Update – Version 2
Soon after our project was completed and a first round of mass prints were ordered TriggerPoint began acquisition negotiations with Implus Footcare. Once the conversion was final Implus decided to further refine the packaging to accommodate the needs of many big box retailer accounts as well as print sourcing efficiencies. We went back to the drawing board and produced a second hexagonal cardboard wrap that featured the same graphics but this time in a horizontal display friendly format.
— 02
Modifications
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Deep Tissue Essentials Update
TiggerPoint began as a small operation that would frequent the vendor villages at national triathlons or long distance running events. The success of the original product line hinged on demonstrations and word of mouth so much so that very little consideration was given to the packaging until nearly a decade of market presence. The ‘TP kits’ eventually expanded into the ‘big box’ retail outlet but remained in the original mesh bag (which allowed a customer to feel the products) with the addition of a branded cardboard container to assist with shelving display and stocking.
Previous Packaging
