TPTherapy.com was previously home to a multitude of content related to human anatomy, the common causes of movement dysfunction and actionable steps for anyone seeking healthier muscle tissue. Part biology book and part personal ideology the site accrued a decent following over the previous ten years. In 2014, TriggerPoint underwent a ‘re-branding’ of sorts with the guidance of spectacular advertising agency – EITR.
The previous material was fairly peace-mail and did not follow any sort of logical flow. Strong and unique point of views were mixed with anecdotal science with a ton of stock photography. The biggest challenge was to restructure the material so as to be familiar to previous customers while welcoming new users and markets. I led the design and development process along with an internal web team. Once we felt strongly about the new order of content, we enlisted the copy writing skills of Kim. I began to work on the where the new material would live within the website.