Yuca Fitness
— IDENTITY
Yuca Fitness
Brand Update
BRAND
ROLE
Art Direction
OVERVIEW
Yuca Fitness is a multinational wellness consultancy specializing in fitness education and product distribution. Founder Jorge Ivan Maren approached me to provide design and branding based off my work with TriggerPoint.
— 01
PLANNING
Brand Heritage
Since the brand has had a consistent presence at industry trade shows and international fitness conferences I worked to keep the heritage of the identity while modernizing for additional utility across apparel and collateral.

Previous Branding
Logo Mark Refinement
Identity Update – Version 1
New Logo Lockup – Option 2
Primary color system
Royal Azul
#377ca4
Dawn Gold
#f3d549
Night Sky
#2e2e2e
Chalk
#cecfce
Color Combinations
Collateral, landing page & apparel






