Yuca Fitness is a multinational wellness consultancy specializing in fitness education and product distribution. Founder Jorge Ivan Maren approached me to provide design and branding based off my work with TriggerPoint.
Since the brand has had a consistent presence at industry trade shows and international fitness conferences I worked to keep the heritage of the identity while modernizing for additional utility across apparel and collateral.
Logo Mark Refinement
Identity Update – Version 1
New Logo Lockup – Option 2
Primary color system