— IDENTITY

Yuca Fitness

Brand Update

BRAND

Yuca Fitness

ROLE

Art Direction

OVERVIEW

Yuca Fitness is a multinational wellness consultancy specializing in fitness education and product distribution. Founder Jorge Ivan Maren approached me to provide design and branding based off my work with TriggerPoint.

—  01
PLANNING

Brand Heritage

Since the brand has had a consistent presence at industry trade shows and international fitness conferences I worked to keep the heritage of the identity while modernizing for additional utility across apparel and collateral.

Previous Branding

Logo Mark Refinement

Identity Update – Version 1

New Logo Lockup – Option 2

Primary color system

Royal Azul

#377ca4

Dawn Gold

#f3d549

Night Sky

#2e2e2e

Chalk

#cecfce

Color Combinations

Collateral, landing page & apparel