— USER EXPERIENCE, DESIGN

TriggerPoint

Web Updates

Improving user experience and functionality for an industry leader.

BRAND

TriggerPoint

ROLE

Art Direction, UX

OVERVIEW

Homepage& product differentiation story updates

As TriggerPoint’s website began regaining e-commerce traffic updates were needed to help improve brand messaging and to help clarify differences between a growing product line.

— HOMEPAGE

New Interactive Banners
& Brand Awareness Videos

Top Playpen

New interactive preview banners were added promote an new, robust educational section of the website.

Getting Started

To further help solidify why TriggerPoint is the industry leader of the foam rolling market, we repurposed video content from a marketing video series that answered all of the common questions related to the product.

Live It

An additional repurpose, this video gave a brief overview of the brand’s legacy and mission.

1
New Educational Content Preview Banners
2
Brand History Sizzle Video
3
Product Benefits & Category Awareness Video
— PRODUCT PAGE

Top Selling Product Line
Interactive Differentiation

— Introduction Banner

Interactive

Content Preview

— Introduction Banner

Product Benefits

Overview

— Introduction Banner

Company History

& Brand Promise