— USER EXPERIENCE, DESIGN
Improving user experience and functionality for an industry leader.
Art Direction, UX
Homepage& product differentiation story updates
As TriggerPoint’s website began regaining e-commerce traffic updates were needed to help improve brand messaging and to help clarify differences between a growing product line.
New Interactive Banners
& Brand Awareness Videos
New interactive preview banners were added promote an new, robust educational section of the website.
To further help solidify why TriggerPoint is the industry leader of the foam rolling market, we repurposed video content from a marketing video series that answered all of the common questions related to the product.
An additional repurpose, this video gave a brief overview of the brand’s legacy and mission.
New Educational Content Preview Banners
Brand History Sizzle Video
Product Benefits & Category Awareness Video