TriggerPoint
— USER EXPERIENCE, DESIGN
TriggerPoint
Web Updates
Improving user experience and functionality for an industry leader.
BRAND
ROLE
Art Direction, UX
OVERVIEW
Homepage& product differentiation story updates
As TriggerPoint’s website began regaining e-commerce traffic updates were needed to help improve brand messaging and to help clarify differences between a growing product line.
— HOMEPAGE
New Interactive Banners
& Brand Awareness Videos
Top Playpen
New interactive preview banners were added promote an new, robust educational section of the website.
Getting Started
To further help solidify why TriggerPoint is the industry leader of the foam rolling market, we repurposed video content from a marketing video series that answered all of the common questions related to the product.
Live It
An additional repurpose, this video gave a brief overview of the brand’s legacy and mission.
1
New Educational Content Preview Banners
2
Brand History Sizzle Video
3
Product Benefits & Category Awareness Video
— PRODUCT PAGE
Top Selling Product Line
Interactive Differentiation
— Introduction Banner
Interactive
Content Preview
