SofSole
— IDENTITY
SofSole
Brand Update
Adding a new shine for a legacy shoe care identity.
BRAND
ROLE
Art Direction, Logo Design, Branding Concepts
OVERVIEW
Sof Sole has been a flagship brand for Implus for nearly 15 years and has had major distribution within several of the largest big box retailers across the country. To remain competitive in the market place Implus HQ decided to refresh the logo and assigned all designers within the company to submit concepts.
BRIEF
Thought Process
I started with identifying the numerous ways the current identity is heavily featured on packaging, products and marketing. After a handful of variations I believe my was chosen because of the modernize simplicity that also retained the original’s sense of fluid motion.
Previous Branding

Logo Explorations

Final Selection
Primary color system
Washed Blue
PANTONE 130C
#FFA529
Magenta Magma
PANTONE 422C
#595A5A
Jaded Earth
PANTONE 631C
#3DC3DB
Gradient fill
Color Combinations
New Branded Ad Concepts

