ForceField
— VIDEO, MOTION GRAPHICS
ForceField
Product Media
Using consumer insights to drive creative direction in a competitive market.
BRAND
ROLE
Art Direction, Design, Motion Graphics
OVERVIEW
ForceField is a new shoe care product line aimed at the growing sneaker head market launched by Implus in 2015. I collaborated ArcherMalmo, our digital agency, to create dynamic video content that promoted the brand and products across social media.
