— Video, Motion Graphics
Bringing brand history to life from scratch.
Art Direction, Design, Motion Graphics
Balega is one of the most widely used performance sock in the running community. The quality of design and materials are second only to the philanthropic foundations in their native South Africa. I was honored to translate their history and brand story into a short promotional video.
With a nonexistent budget and very broad guidelines I used archival photographs, stock photos and some new footage to weave together a touching and brief story using motion graphics.