Interactive Health
Education Update
BRAND
TriggerPoint
ROLE
Creative Direction, UX, Graphic Design
OVERVIEW
Rebuilding a consumer resource for healthier movement.
TPTherapy.com was previously home to a multitude of content related to human anatomy, the common causes of movement dysfunction and actionable steps for anyone seeking healthier muscle tissue. During the growing pains of the company’s acquisition, the website was mirrored onto a new CMS platform which inadvertently ‘broke’ much of the SEO and content links. This project was the next initiative to restore the rich media that helped TriggerPoint become the leading brand within the category.
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PLANNING
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Challenges
The previous material was fairly peace-mail and did not follow any sort of logical flow. Strong and unique point of views were mixed with anecdotal science with a ton of stock photography. The biggest challenge was to restructure the material so as to be familiar to previous customers while welcoming new users and markets.
— 02
PROCESS
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Content Planning
I led the design and development process along with an internal web team. Once we felt strongly about the new order of content, we enlisted copywriting assistance and I began to work on the where the new material would live within the website.
USER EXPERIENCE
Intuitive Content Flow
Acting as both the guide for the direction of content as well as the design lead I had to balance reviewing the material along with building wireframes and new visual assets to support the content.
USER EXPERIENCE
Design
Once I completed my web layouts I commenced a day to day collaboration with two developers out of our North Carolina office.
— 03
OUTCOME
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Self-Care 101
Recovery and wellness is a major buzz within the fitness industry, which is a great challenge because consumers are no longer looking for a canned answer to their troubles. Some can benefit from fundamental information while many are looking for dysfunction specific content. We pushed ourselves to develop an answer to where customer can go once they master the basics and also kept the material simple so that it still felt fresh while not being overwhelming.
Main Landing Page
Self-Care 101
We selected this title since ‘self-care’ is an emerging, and broad category that best describes the types of resources that TriggerPoint provides.
The new content begins with Body Awareness 101, then Wellness 101 and ends with Longevity 101. We worked hard to give the material a sense of flow that allowed a user to either browse or skim while also welcoming a deep dive.
Body Awareness 101
Part of the immersive experience included simple interactive modules designed to further inform the user wider implications of unhealthy movement and muscular pain.
Wellness 101
Part of the immersive experience included simple interactive modules designed to further inform the user wider implications of unhealthy movement and muscular pain.
Interactive Elements
I led the design and development process along with an internal web team. Once we felt strongly about the new order of content, we enlisted copywriting assistance and I began to work on the where the new material would live within the website.
